Data and Analytics

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
Data and Analytics

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Data and Analytics

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Data and Analytics

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Data and Analytics

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Data and Analytics

Privacy Policies of Popular Mobile Apps Compared

Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users

Written by: Subharun Mukherjee
Published on: 29 Jan, 2019
Data and Analytics

How Data Science is Taking Over Mobile Marketing

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

Written by: Subharun Mukherjee
Published on: 22 Jan, 2019
Data and Analytics

Data Study: Premium App Analysis of The App Store and Google Play

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

Written by: Subharun Mukherjee
Published on: 15 Jan, 2019
Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Data and Analytics

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019
Data and Analytics

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018
Data and Analytics

Vanity Metrics Mobile Marketers Must Avoid

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

Written by: Subharun Mukherjee
Published on: 18 Dec, 2018

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