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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing
“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
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