Data and Analytics

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018
Data and Analytics

What is Augmented Reality? How AR is Changing Mobile

Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed

Written by: Subharun Mukherjee
Published on: 27 Nov, 2018
Data and Analytics

CleverTap’s Coeus Engine: Driving Meaningful Engagement

This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

Written by: Mrinal Parekh
Published on: 18 Oct, 2018
Data and Analytics

Mobile Data Collection: Improving User Experience While Protecting User Privacy

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

Written by: Shivkumar M
Published on: 11 Oct, 2018
Data and Analytics

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Data and Analytics

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Data and Analytics

Data Visualization: Best Practices for Turning Numbers Into Shareable Images

As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,

Written by: Shivkumar M
Published on: 13 Sep, 2018
Data and Analytics

Leading and Lagging Indicators: Everything You Need to Know

In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,

Written by: Shivkumar M
Published on: 30 Aug, 2018
Data and Analytics

Top 3 Trends Affecting the Mobile Analytics Market From Gartner’s Latest Report

Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the

Written by: Mrinal Parekh
Published on: 29 Aug, 2018
Data and Analytics

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018
Data and Analytics

Data-Driven Email Marketing: How to Use Analytics for Better Conversions through Emails

[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an

Written by: Subharun Mukherjee
Published on: 26 Jun, 2018
Data and Analytics

How to Get Started with Data-Driven Email Marketing

[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and

Written by: Subharun Mukherjee
Published on: 14 Jun, 2018

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