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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap
Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
