Data and Analytics

Comparing Trends with Scale

It is a well known fact that visualizing time series information is always better than viewing the same information in

Written by: Jacob Joseph
Published on: 12 Oct, 2017
Data and Analytics

Mastering Mobile App ROI Measurements

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Written by: Tanushree Shenvi
Published on: 21 Sep, 2017
Data and Analytics

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Data and Analytics

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Data and Analytics

How to Use Analytics to Bolster Your Crowdfunding Campaigns

Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

Written by: Subharun Mukherjee
Published on: 27 Jul, 2017
Data and Analytics

Here’s How Quran Academy Increased App User Conversions Using CleverTap

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Written by: Shivkumar M
Published on: 18 Jul, 2017
Data and Analytics

New APIs for Messaging and Analytics

CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap

Written by: Subharun Mukherjee
Published on: 11 Jul, 2017
Data and Analytics

Mobile Analytics Helps You Build a Better Product

Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

Written by: Anand Jain
Published on: 04 Jul, 2017
Data and Analytics

The danger in comparing your campaign performance against an average

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

Written by: Jacob Joseph
Published on: 27 Jun, 2017
Data and Analytics

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Data and Analytics

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017

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