Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Customer Engagement

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Customer Engagement

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Customer Engagement

Go Viral: User Acquisition with Viral Loops

Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are

Written by: Subharun Mukherjee
Published on: 06 Nov, 2018
Customer Engagement

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Customer Engagement

16 Welcome Message Examples for Effective Onboarding Emails

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Written by: Subharun Mukherjee
Published on: 02 Oct, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Customer Engagement

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018
Customer Engagement

Advanced Funnel Strategies for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

Written by: Subharun Mukherjee
Published on: 08 Aug, 2018
Customer Engagement

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day

Written by: Mrinal Parekh
Published on: 12 Jul, 2018

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