Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Customer Engagement

16 Welcome Message Examples for Effective Onboarding Emails

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Written by: Subharun Mukherjee
Published on: 02 Oct, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Customer Engagement

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018
Customer Engagement

Advanced Funnel Strategies for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

Written by: Subharun Mukherjee
Published on: 08 Aug, 2018
Customer Engagement

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day

Written by: Mrinal Parekh
Published on: 12 Jul, 2018
Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Customer Engagement

Your Road to a GDPR-Compliant Mobile Engagement Experience

On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

Written by: Mrinal Parekh
Published on: 23 May, 2018
Customer Engagement

Split Testing to Increase User Engagement: 7 A/B Tests to Try

We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact

Written by: Shivkumar M
Published on: 10 May, 2018
Customer Engagement

Supercharge Your Mobile Engagement Campaigns with Branch and CleverTap

Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and

Written by: Subharun Mukherjee
Published on: 28 Mar, 2018
Customer Engagement

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Written by: Subharun Mukherjee
Published on: 22 Mar, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018

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