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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
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