Varsha Lakshman

WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But

Written by: Sagar Hatekar

Published on: 31 Mar, 2026

The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and

Published on: 30 Mar, 2026

Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked

Written by: Jacob Joseph

Published on: 23 Mar, 2026

Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps

Published on: 22 Mar, 2026

Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to

Published on: 24 Oct, 2025

Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product

Published on: 19 Apr, 2023