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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got
According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent
Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand
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