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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent
Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand
Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the
Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in
When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets
For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become
During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
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