Personalization

Player Personalization: How It’s Changing Gaming

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

Written by: Subharun Mukherjee
Published on: 24 May, 2023
Ecommerce and Retail

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
Media and Entertainment

Session Frequency: Keep Streaming Users Coming Back for More

According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

Written by: Subharun Mukherjee
Published on: 17 May, 2023
Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Ecommerce and Retail

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
Ecommerce and Retail

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023
Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023
Marketing Strategies

What a Slowdown Means for Digital Consumer Brands

Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged

Written by: Subharun Mukherjee
Published on: 24 Jan, 2023
CleverTap

CleverTap’s 2022 Fintech Benchmark Report

There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference

Written by: Subharun Mukherjee
Published on: 20 Dec, 2022
Mobile Marketing

How Mobile Apps Are Changing Onboarding

Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid

Written by: Subharun Mukherjee
Published on: 06 Dec, 2022
Marketing Strategies

Improving UX with Multichannel Marketing

Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

Written by: Subharun Mukherjee
Published on: 18 Oct, 2022
Data and Analytics

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

Written by: Subharun Mukherjee
Published on: 21 Sep, 2022

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