Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Marketing Strategies

5 notifications that won our heart this Mother’s Day

Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our

Written by: Subharun Mukherjee
Published on: 15 May, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Customer Engagement

A Blueprint for Mobile Engagement and User Retention Strategy

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

Written by: Subharun Mukherjee
Published on: 04 May, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017
Data and Analytics

The Importance of Data Analytics

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

Written by: Subharun Mukherjee
Published on: 26 Feb, 2017

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