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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
The concept of a tipping point is reasonably simple to understand. If you’ve ever stacked rocks, blocks or just about
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
If you're launching an app, marketing that app has to be the second highest priority after ensuring that your app
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Best practices for engaging your app users with iOS push notifications Push notifications are an important tool to re-engage users
What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on
Attrition rates for mobile apps are atrocious, often as high as 90% within the first few weeks. While building a
Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched
"If you’re tracking too many things, you're really not tracking anything", I overheard someone at the office say. I thought
Free Customer Engagement Guides
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