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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,
Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
The official meaning of the word permission means allowing someone to do a particular thing – it is consent or
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
