Customer Engagement

Go Viral: User Acquisition with Viral Loops

Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are

Written by: Subharun Mukherjee
Published on: 06 Nov, 2018
Push Notifications

Choosing Between Push Notifications and SMS

Sometimes we get questions from mobile businesses just starting out regarding which channels are the best ones to use for

Written by: Shivkumar M
Published on: 01 Nov, 2018
Media and Entertainment

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

Written by: Subharun Mukherjee
Published on: 24 Oct, 2018
Data and Analytics

CleverTap’s Coeus Engine: Driving Meaningful Engagement

This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

Written by: Mrinal Parekh
Published on: 18 Oct, 2018
Marketing Strategies

What is Growth Marketing?

Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.

Written by: Subharun Mukherjee
Published on: 17 Oct, 2018
Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018
Data and Analytics

Mobile Data Collection: Improving User Experience While Protecting User Privacy

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

Written by: Shivkumar M
Published on: 11 Oct, 2018
Holiday Marketing

6 Mobile Marketing Tips for Brilliant Holiday Campaigns from Fender

The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday

Written by: Shivkumar M
Published on: 10 Oct, 2018
Customer Engagement

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Customer Engagement

16 Welcome Message Examples for Effective Onboarding Emails

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Written by: Subharun Mukherjee
Published on: 02 Oct, 2018
CleverTap

Proximity Marketing with Beacons: CleverTap Retail Insights

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Written by: Shivkumar M
Published on: 20 Sep, 2018

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