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Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
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