Marketing Strategies

Fix user drop-offs with triggered campaigns

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
CleverTap

How we define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
CleverTap

The Best Metric to Measure Accuracy of Classification Models

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the

Written by: Jacob Joseph
Published on: 28 Nov, 2016
CleverTap

Introducing A/B & Multivariate testing plus more

Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize

Written by: Shivkumar M
Published on: 15 Nov, 2016
CleverTap

How we increased our demo signups by 40%

Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and

Written by: Geetaa Bhatt
Published on: 02 Nov, 2016
CleverTap

Sleepless nights with MongoDB WiredTiger and our return to MMAPv1

We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a

Written by: Francis Pereira
Published on: 28 Sep, 2016
Push Notifications

iOS rich notifications are here!

Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,

Written by: Shivkumar M
Published on: 23 Sep, 2016
Marketing Strategies

Mobile App Engagement Tips throughout the Product Lifecycle

With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully

Written by: Anjali Jain
Published on: 16 Sep, 2016
Data and Analytics

Build vs. Buy: What is the best analytics solution for your app

One of the biggest decisions a CTO will make is whether he should build and track his or her own

Written by: Mrinal Parekh
Published on: 15 Sep, 2016
Customer Engagement

Key mobile engagement metrics every product manager should track

Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora

Written by: CleverTap
Published on: 07 Sep, 2016
Technology

What mobile SDKs every product manager or developer should use

What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior

Written by: Shivkumar M
Published on: 04 Sep, 2016
Mobile Marketing

10 smart mobile app marketing campaigns for product managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior

Written by: Shivkumar M
Published on: 29 Aug, 2016

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