App User Lifecycle

Fix User Drop-offs with Triggered Campaigns

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey within your app. If you’re a shopping, ticketing or a food-tech company you are losing revenue 🙁

Is there a way to reduce drop-offs? Yes – with triggered campaigns.

In the short video below, we show you how to run triggered campaigns based on specific events, such as an action taken (or not) by your user, or a meaningful change in a user’s behavior.

Learn how to use funnel reports to identify the conversion time aka the golden window, and then use this window to create a perfectly timed triggered campaign to message dropped-off users. Nudge your users to move along each step in your funnel and increase conversions.

Using the technique prescribed in the video, one food-tech company reduced their funnel drop-offs by 30%, and ended up earning 7% more revenue.

CleverTap lets you identify and message dropped-off users in real-time. Sign up with CleverTap, and start increasing your conversions.

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