Behavior Analytics & User Engagement

Customer Data Platform

Understand how customers interact with your brand across platforms and build marketing strategies that enrich the customer experience.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before

Omkar Shende

AVP Product Management, Sony

Rich User Profiles Get a centralized, real-time view of users by unifying data from online and offline channels.

Customer Data Unification Break down data silos to gain a unified picture of customer data and glean unlimited insights.

Export/Import Data API’s Access user and event data to and from external systems to analyze and trigger user campaigns.

.CSV Downloads Get daily campaign CSV reports delivered right into your inbox.

Export to AWS S3 Export event data to AWS S3 bucket, data warehouse or a BI tool.

Automated Segmentation

Forget manual segmentation, our AI automatically segments users based on recency, frequency, user intent and user preferences for effective targeting.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before Omkar Shende AVP Product Management, Sony

Behavioral Segmentation Identify the most granular audience segments based on actions, inactions and user properties.

Live User Segmentation Monitor user actions as they happen to trigger timely communications that assist users in key moments.

Psychographic Segmentation Stay relevant by reaching users based on their interests to optimize campaigns with the right context.

RFM Segmentation Reinvent user segmentation to automatically identify champions, loyal users, at-risk users and more.

Campaign Optimization

Build powerful customer experiences using machine learning, triggered campaigns, intent-based segmentation and journeys.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before Omkar Shende AVP Product Management, Sony

Triggered Campaigns Send time-sensitive campaigns activated by real-time user activity or inactivity in your product.

Journeys Build and deliver omnichannel campaigns based on users’ behavior, location, and lifecycle stage.

Push Notification Amplification Amplify message delivery so your customers no longer miss out on important communications.

Clever Campaigns Run predefined campaigns created by experts to retain users, drive engagement, and reduce churn.

Control Groups Measure campaign effectiveness by comparing results with a group of users excluded from all campaigns.

A/B Testing Compare copy, creative assets, or calls to action for more effective messaging.

Intent Based Segmentation Use real-time user intent to engage actionable audience segments that have a higher probability to convert.

Product Recommendations Reveal the next best item for customers via omnichannel campaigns.

Best Time to Deliver Send campaigns based on when users are most likely to engage with your brand.

Product Experiences Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes the guesswork and provides actionable data to improve the app experience.

Audience Analytics

Who are your users? Where are they? When do they drop off? Tools like Flows, Cohort Analysis, Uninstall Tracking, and Funnels help you better understand users.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before Omkar Shende AVP Product Management, Sony

Funnels Track user flows and drop off points in your app with funnel analysis.

Cohorts Compare how different user groups behave over time in onboarding, registration, purchasing, and uninstalling.

Customer Behavior Analytics Use real-time insights to validate hypotheses and create data-driven marketing strategies.

Uninstall Tracking Measure app uninstalls with ease to keep track of your app’s retention rates and monitor user lifecycle.

Pivots Spot key data insights by visualizing hot spots and trends without needing a team of data scientists.

Flows Visualize how users navigate your app to identify critical paths to conversion and opportunities for improvement.

Custom Dashboards Bring together critical business metrics in one place to collaborate seamlessly across teams.

Real Impact Tie marketing dollars spent to dollars earned and align marketing efforts to larger business goals.

Omnichannel Engagement

We are the only solution that lets you orchestrate campaigns across 12 channels, including: push notifications, in-app messages and email.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before Omkar Shende AVP Product Management, Sony

Push Notifications Send personalized, timely messages to be delivered directly to a user’s mobile device.

In-App Messages Send relevant in-app notifications based on a user’s identity and behavior.

SMS / Text Deliver time-sensitive information to users with personalized text messages.

Mobile App Inbox Deliver rich, persistent messages right inside the app without being intrusive.

Email Engage users outside your application with targeted email messages.

Browser Web Push Reach users right in their web browser even when they aren’t on your website.

Desktop & Mobile Web Pop-ups Send quick alerts and contextual offers with rich media web popups on desktop and mobile websites.

Desktop & Mobile Exit Intent Send timely popups based on real-time user actions before they exit your website.

Facebook Audiences Re-engage specific users by targeting Facebook Ads to that group of users.

Google Ads Create targeted Google Ads campaigns using CleverTap’s granular segments as Audiences.

Webhooks Easily integrate with external systems to trigger relevant messages based on user actions in real-time.

Data Privacy and Security

Get enterprise-grade security you can trust for complete privacy, compliance, risk management, and scalability.

CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before Omkar Shende AVP Product Management, Sony