User Retention Cohorts

Use cohort analysis to easily compare how different user groups behave over time in onboarding, registration, purchasing, and uninstalling.

Customer Data Platform

Visualize Engagement & User Retention Via Cohorts

Don’t let the activity of new users mask the lack of engagement from dormant users. Cohort analysis helps you understand and group users who have demonstrated a certain behavior in your app, then track their actions on a daily, weekly, or monthly basis.

Measure user retention, engagement, or business metrics such as time to purchase or how a cohort reacts to a new feature release.
product stickiness cohort

Product Stickiness Cohort

Determine the sticky quotient of a feature and how often users actually use it. Allocate resources to build complementary features or enhance existing features.

Loyalty Cohort

Measure how long it takes for first-time purchasers to make their next purchase. Retention is often determined by how successfully your app encourages repeat behavior. Keep users coming back for more.
loyalty cohort
compare user retention cohorts

Compare User Retention Cohorts

Identify specific patterns in user behavior to measure the success of your retention strategies on different groups of users. Analyze your users by product category, acquisition source, geography, or customer type, and understand the differences in cohort behavior.

Optimize the Onboarding Experience

CleverTap’s cohort analysis helps you identify how long it takes before different user cohorts drop-off. With user retention cohorts, you can improve onboarding experience of users to ensure that they reach the core value of your app as quickly as possible.
optimize user onboarding with cohorts

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  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
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    VP of Marketing
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  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

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    Manan Bajoria
    Head of Growth Marketing at Lenskart
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    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
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  • 12%Engagement

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    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
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