Don’t let the activity of new users mask the lack of engagement from dormant users. Cohort analysis helps you understand and group users who have demonstrated a certain behavior in your app, then track their actions on a daily, weekly, or monthly basis.
Measure user retention, engagement, or business metrics such as time to purchase or how a cohort reacts to a new feature release.
Identify specific patterns in user behavior to measure the success of your retention strategies on different groups of users. Analyze your users by product category, acquisition source, geography, or customer type, and understand the differences in cohort behavior.
CleverTap’s cohort analysis helps you identify how long it takes before different user cohorts drop-off. With user retention cohorts, you can improve onboarding experience of users to ensure that they reach the core value of your app as quickly as possible.