Real-Time Customer Insights
that Drive Marketing Growth

Mobile marketers need to delight users to build their brands.
And CleverTap is the tool to help you collect, analyze, process, and
act on customer insights in seconds.

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Access to the right metrics is key to your app’s performance. Custom Dashboards are a powerful reporting tool to help you easily organize, monitor, and collaborate on metrics that matter most to your app.

Dashboards can be private or public, so you can collate and share reports with your team as needed. CleverTap’s simple drag-and-drop interface makes it easy to pin, clone, and export any report to a Custom Dashboard of your choice.

Insights that Boost User Engagement

With over 9 different messaging channels, CleverTap gives you the ability to trigger powerful omnichannel campaigns based on the insights derived from user activity. With granular customer insights at your fingertips, you can build powerful engagement strategies that drive conversions.

Auto-Segment Users By Behavior & Profile Data

Segmenting users enables you to create highly targeted app campaigns that include push notifications, emails, in-app alerts, and scheduled offers. Forget doing this manually — auto is faster. Identify your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement, frequency, location, preferences, and much more. Then, behavioral analytics can help you decide what offers to send.

Identify Friction Points to Drive Conversions

With Funnels, you can analyze how users navigate your app and where or when they drop off. See how many customers actually make it to each step, moving from onboarding to engagement to monetization to churn. Then improve the user experience.

Drill Down Into the Data Easily

With Pivots, you can arrive at customer insights by slicing and dicing the dimensions and trends of a single event across all its properties. Tell the complete story about critical events of your app using tables, graphs, heatmaps, and more. Correlate data across an event’s session properties, geographical properties, technographics, demographics, and custom properties to rapidly isolate a unique trend or anomaly that may be difficult to pinpoint otherwise.

Understand When & Why They Uninstall

With Flows, you can visualize how users navigate your app and where they encounter friction. For instance, as a marketer, you want to understand where the users navigate after clicking on a push notification. Flows allows you to find the best paths within or across user segments to conversion, and improve paths that lead to churn.

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