Use funnels to analyze how users traverse pre-defined steps in your app across key product workflows – activation, user onboarding, engagement, monetization and churn.

Setting up funnels is simple

Select a series of events in sequence that represent your business objective such as optimizing user onboarding. Optionally, narrow the funnel further by product category, device or campaign source.

Split funnels and compare app user behavior

Understand step by step conversion variations by product category, acquisition source, geography, or customer type. Get detailed reports that help you to find differences and uncover actionable user-level insights.

Analyze time taken between user actions

Track the time window between various critical user actions and trigger messages based on KPIs that matter most. Reduce user drop offs by engaging app users with the right message, at the right time and at the right step in the funnel.

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