With Funnels, Uncover Your App Drop-offs
and Increase Conversions

Track user flows and drop off points in your app with funnel analysis.

CleverTap Funnel Reports

Why are Funnels Important to Marketers?

Funnels allow you to identify how users navigate your app and where they drop off before reaching a conversion step. They help you plot a series of actions performed by the user and answer critical questions such as:
  • Where are we losing most of our customers once they sign up?
  • How long do my users take to upgrade?
  • What do users do after playing a song?
Funnel analysis can be critical if you want to create an effective onboarding flow or track where your users drop off in their purchase journey. A standard conversion funnel for an online food delivery app may look like this:
Funnel Reports for Marketers
CleverTap Funnel Analysis by User Segments

Funnel Analysis by User Segments

Different users tend to follow different conversion paths. Do users acquired from Facebook convert faster than organic ones? Do users with a promotion code purchase more than the others?

CleverTap Funnels allow you to restrict your analysis to specific user segments so you can create the most optimal funnels. Use a combination of behaviors and user properties to identify your most valuable conversion paths.

Split Funnels & Compare App User Behavior

Split funnels by any event property or profile property to quickly compare user paths across geographies, product categories, technographics and much more.

Are Android users more likely to make a purchase? Do users in Asia convert faster than those in Europe?

Identifying custom properties to compare drop offs can be valuable to your growth strategy. You can even customize the conversion window for a better view of your conversion points.
Customize CleverTap Funnel Reports
Analyze Time Between User Actions using Funnels

Analyze Time Taken Between User Actions

How long does it take to move a user toward conversion? Track the time between various critical user actions and trigger messages based on KPIs that matter. Reduce user drop offs by engaging customers with the right message, at the right time, and at the right step in the mobile marketing funnel.

Look at Time-Bound Trends
Analyze how long it takes users to complete actions and find the optimal times for communication.

Find Segments More Likely to Convert
Look at users who are more successful at certain steps so you know whom to target in the future.

Optimize Funnel Analysis with Flows

CleverTap Flows is an effective way to augment your funnel analysis. Flows allows you to isolate all possible ways in which your customers navigate in your app from a given point.

It helps you determine the exact customer journeys that lead to conversions or drop offs by taking the guesswork out of the plotting the critical steps in your analysis. You can use Flows to determine everything from stickiness of your app to effectiveness of your marketing campaigns.
Optimize User Journers with CleverTap Funnels

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View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
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  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
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  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
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    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
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    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
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