Real Impact Dashboard



Real Impact is a reporting dashboard that shows you exactly how and by what extent users respond to your marketing campaigns – everything from the revenue generated to churn. With Real Impact, you can move beyond vanity metrics and optimize your campaigns based on which campaigns are driving business results.



Customer Data Platform
Consolidated View of Campaign

Gain a Consolidated View of Campaign Performance

Campaign stats like conversions and click- through rates often fall short of showing the larger picture. Data-driven marketers want to know whether the campaigns had a positive impact on user behavior in a month, quarter, or even a year. Measuring the consolidated performance of campaigns over the long term through metrics like conversion and ARPU helps you understand the real impact of your marketing efforts.

Track Metrics that Prove Marketing Efficiency

Demonstrate how your marketing efforts are moving the needle by showing marketing ROI. Report and track the metrics that indicate the direct impact of marketing and successfully tie marketing dollars spent to dollars earned. Focus on metrics like revenue, stickiness quotient, and retention.
Track Metrics
monitor health of your audience

Monitor the Health of Your Audience Using Recency and Frequency

Know how campaigns influence user behavior by tracking recency and frequency of user actions. Use RFM (Recency, Frequency, and Monetary) segments such as Champions, At Risk, or Loyal Customers to track your audience’s health score as they switch between lifecycle stages. And visualize users that transition from one segment to another over any time duration.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study