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    • Clever Campaigns: Ready-made Engagement Campaigns for Increased Retention

    Pre-built automated marketing campaigns for the entire user lifecycle, from acquisition and activation to retention and revenue.

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    Clever Campaigns

    Engage and Retain Users as They Progress Through Your App

    Clever Campaigns are designed to run across the entire user journey to onboard new users, engage and retain active users, and win back dormant users.

    • User Activation

      Send welcome campaigns to first-time app users for successful onboarding.
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    • App Engagement

      Drive conversions, target inactive or power users, and prompt app version upgrades.
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    • User Win-Backs

      Re-engage inactive users or reach out to those who have uninstalled your app.
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    Send Personalized Campaigns at the Most Critical Points in the Mobile App Journey

    Welcome First-time Users

    Welcome First-time Users

    Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.

    Send Reminders to New Users

    Send Reminders to New Users

    Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.

    Bring Users Back Into the App

    Bring Users Back Into the App

    Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.

    Notify Users of App Upgrades

    Notify Users of App Upgrades

    Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.

    Engage Inactives Before They Churn

    Engage Inactives Before They Churn

    This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.

    Reduce App Uninstalls

    Reduce App Uninstalls

    Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.

    Customize Your Messages — We’ll Take Care of the Rest

    Pre-Built Templates

    Run effective engagement campaigns right out of the box.

    Easy-to-Use Campaigns

    Just personalize your message, and they’re set to run.

    Multi-Channel Engagement

    Choose the optimal channel for your campaign: email, push, and in-app notifications.

    Auto-Segment Users

    Automatically deliver the right message to the right user at the right time.

    Latest Trends in Customer Engagement

    Learn more
    Case Study
    How SonyLIV Increased Conversions by Scaling Personalized Campaigns
    View all Case Studies
    Whitepaper
    From Prime Time to Anytime: Proven Tips to Win the OTT Battle
    View all Whitepapers and Ebooks