Powerful and customizable campaign templates to help increase app adoption, mobile engagement and reduce user attrition.

Engage and retain users as they progressively move through your app

Clever campaigns are designed to run across the entire life cycle of the product to retain acquired users, drive app engagement and help in user win-backs.

  • User Acquisition

    Run 'Welcome Campaigns' for first time app users, and drive engagement with 'Reinforcement Campaigns'.

  • App Engagement

    Send 'Reminder Campaigns' to target inactive users or nudge them to upgrade to the latest app version.

  • User Win-Backs

    Re-engage users when their app usage declines or reach out to users who have uninstalled your app.

Send personalized campaigns to users at the most critical touch-points in their mobile app journey

Welcome first time users

Show a welcome in-app message to your new users when they open the app for the first time and guide them to the next best activity. Reinforce the same intent with an email.

Send reminder to new users

Users can be a forgetful bunch. Remind them to use the newly downloaded app if they have not come back after their first use. Quickly fix retentions metrics such as Day 1/3/7.

Get back non-returning users

Have users forgotten you? Send reminder push notification after some days of inactivity. Pro-actively prevent churn by sending notifications that users are most likely to respond to.

Remind about App version upgrades

Remind users to upgrade to the latest version of your app. This campaign automatically triggers when CleverTap detects that you have released a new version of your app.

Engage regulars who are now inactive

This campaign will send a push notification to users when they’ve not opened the app for longer than twice their regular frequency. Deep data science computation for free!

Reduce app uninstalls

Too many users uninstalling your app? Reach out to them to find out why and win them back. Sometimes a personalized and contextual email is all it takes to make them love your brand.

Just create your messages and we take care of the rest.

Pre-built templates

Run intelligent engagement campaigns right out-of-the box.

Easy to use

Just personalize your message, and they'll be all set to run.

Multi-channel use

Email, push and in-app notifications; Choose the most optimal channel for your specific use case.

Auto-segment users

Deliver the right message to the right user at the right time.


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