Clever Campaigns: Ready-made Engagement Campaigns for Increased Retention

Pre-built automated marketing campaigns for the entire user lifecycle, from acquisition and activation to retention and revenue.

Clever Campaigns
Wave

Engage and Retain Users as They Progress Through Your App

Clever Campaigns are designed to run across the entire user journey to onboard new users, engage and retain active users, and win back dormant users.
  • User Activation

    Send welcome campaigns to first-time app users for successful onboarding.
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  • App Engagement

    Drive conversions, target inactive or power users, and prompt app version upgrades.
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  • User Win-Backs

    Re-engage inactive users or reach out to those who have uninstalled your app.
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Send Personalized Campaigns at the Most Critical Points in the Mobile App Journey

Welcome First-time Users

Welcome First-time Users

Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.

Send Reminders to New Users

Send Reminders to New Users

Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.

Bring Users Back Into the App

Bring Users Back Into the App

Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.

Notify Users of App Upgrades

Notify Users of App Upgrades

Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.

Engage Inactives Before They Churn

Engage Inactives Before They Churn

This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.

Reduce App Uninstalls

Reduce App Uninstalls

Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.

Customize Your Messages — We’ll Take Care of the Rest

Pre-Built Templates

Run effective engagement campaigns right out of the box.

Easy-to-Use Campaigns

Just personalize your message, and they’re set to run.

Multi-Channel Engagement

Choose the optimal channel for your campaign: email, push, and in-app notifications.

Auto-Segment Users

Automatically deliver the right message to the right user at the right time.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing

    36%

    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates

    73%

    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3%CTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions

    25%

    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate

    2x

    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study