Clever Campaigns: Ready-made Engagement Campaigns for Increased Retention

Pre-built automated marketing campaigns for the entire user lifecycle, from acquisition and activation to retention and revenue.

Clever Campaigns

Engage and Retain Users as They Progress Through Your App

Clever Campaigns are designed to run across the entire user journey to onboard new users, engage and retain active users, and win back dormant users.
  • User Activation

    Send welcome campaigns to first-time app users for successful onboarding.
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  • App Engagement

    Drive conversions, target inactive or power users, and prompt app version upgrades.
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  • User Win-Backs

    Re-engage inactive users or reach out to those who have uninstalled your app.
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Send Personalized Campaigns at the Most Critical Points in the Mobile App Journey

Welcome First-time Users

Welcome First-time Users

Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.

Send Reminders to New Users

Send Reminders to New Users

Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.

Bring Users Back Into the App

Bring Users Back Into the App

Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.

Notify Users of App Upgrades

Notify Users of App Upgrades

Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.

Engage Inactives Before They Churn

Engage Inactives Before They Churn

This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.

Reduce App Uninstalls

Reduce App Uninstalls

Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.

Customize Your Messages — We’ll Take Care of the Rest

Pre-Built Templates

Run effective engagement campaigns right out of the box.

Easy-to-Use Campaigns

Just personalize your message, and they’re set to run.

Multi-Channel Engagement

Choose the optimal channel for your campaign: email, push, and in-app notifications.

Auto-Segment Users

Automatically deliver the right message to the right user at the right time.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 2xEngagement

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns


    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study