Product Segmentation Real-time Live Segments

Live User Segments

Dynamic app user segments that are built continuously in real time.

Live User Segments Header
track and understand users in real time

Track and Understand Users in Real-Time

Live User Segments let you track what is happening in your app right now so you can engage users with relevant messages as soon as new segments are created.

Build a comprehensive app marketing dashboard to see who your active app users are, what they’re doing, and where they’re coming from. This detailed analysis helps you evaluate and optimize your app engagement strategy in real time. Your app users get what they’re looking for, and you get to build customer loyalty.

Build Live Segments on User Action or Inaction

When users are unable to find what they are looking for, they are likely to abandon your app. Before you know it, your loyal user numbers have dropped and they are at risk. Your app’s continued success depends on identifying users at the right moment so you can take proactive action when it matters. With CleverTap, you can create live user segments based on user action or inaction such as a high-value purchase or cart abandonment. Simply define the criteria for a segment and CleverTap will monitor the user activities that match the criteria. Create campaigns right from the segmentation view to keep them hooked.
Build Live Segments

Use Cases

Gaming Use Case


Create dynamic segments based on users who pass a cetain stage in your app. Send them personalized messages and evaluate this segment to see how many users are engaged and drive monetization by going to the next stage based on your mobile app strategy.

Media and Entertainment

Target and influence app users in real-time. To remind users to return to their favorite show, send customized notifications that make them want to return and complete the interrupted activity.
Media Use Case

Create Great First Impressions with First-time Filter

Create a superior user experience when they interact with your app for the first time. Guide users through a perfect sequence of steps based on their unique properties and behavioral attributes. Use first-time filter on a live user segment to optimize onboarding on first app launch or send a special loyalty reward to first time buyers to make a lasting first impression.

Stream Your Live User Segments to a Webhook

With Webhooks, you can send your data wherever you need without writing any code. Easily integrate with your back-end systems and make decisions in real time.For example, use Webhooks to initiate a call center workflow only for those users who have abandoned their cart with a product value of more than a certain amount, say $500.
live user segments with webhooks

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study