Product Segmentation Real-time Live Segments

Live User Segments

Dynamic app user segments that are built continuously in real time.

Live User Segments Header
track and understand users in real time

Track and Understand Users in Real-Time

Live User Segments let you track what is happening in your app right now so you can engage users with relevant messages as soon as new segments are created.

Build a comprehensive app marketing dashboard to see who your active app users are, what they’re doing, and where they’re coming from. This detailed analysis helps you evaluate and optimize your app engagement strategy in real time. Your app users get what they’re looking for, and you get to build customer loyalty.

Build Live Segments on User Action or Inaction

When users are unable to find what they are looking for, they are likely to abandon your app. Before you know it, your loyal user numbers have dropped and they are at risk. Your app’s continued success depends on identifying users at the right moment so you can take proactive action when it matters. With CleverTap, you can create live user segments based on user action or inaction such as a high-value purchase or cart abandonment. Simply define the criteria for a segment and CleverTap will monitor the user activities that match the criteria. Create campaigns right from the segmentation view to keep them hooked.
Build Live Segments

Use Cases

Gaming Use Case


Create dynamic segments based on users who pass a cetain stage in your app. Send them personalized messages and evaluate this segment to see how many users are engaged and drive monetization by going to the next stage based on your mobile app strategy.

Media and Entertainment

Target and influence app users in real-time. To remind users to return to their favorite show, send customized notifications that make them want to return and complete the interrupted activity.
Media Use Case

Create Great First Impressions with First-time Filter

Create a superior user experience when they interact with your app for the first time. Guide users through a perfect sequence of steps based on their unique properties and behavioral attributes. Use first-time filter on a live user segment to optimize onboarding on first app launch or send a special loyalty reward to first time buyers to make a lasting first impression.

Stream Your Live User Segments to a Webhook

With Webhooks, you can send your data wherever you need without writing any code. Easily integrate with your back-end systems and make decisions in real time.For example, use Webhooks to initiate a call center workflow only for those users who have abandoned their cart with a product value of more than a certain amount, say $500.
live user segments with webhooks

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study