Product Segmentation Intent Based Segmentation

Intent Based Segmentation: Maximize Engagement with Every Interaction

Bring predictability to your marketing ROI

Customer Data Platform
unified customer profile

Your Marketing is Goal Driven, So Should Be Your Marketing Platform

Finding the right answers should not start with long queries but with business goals. Maximize purchase in the next 30 days. Prevent uninstalls in the next 2 weeks.

CleverTap’s Intelligent Data Science Engine predicts the likelihood of your goal. So you can spend more time crafting meaningful messages and let us worry about finding the answers.

Find the Right Audience for Each Campaign with Smart Segments

Growth teams know segmentation in marketing is critical. We help you find the right customer segments to get you closer to your KPIs with every campaign.

Send contextual messages to the right audience for a more predictable ROI on marketing.
online offline data sources
user engagement strategy

Delight Your Customers with More Thoughtful Engagement

Engage users with relevant, personalized communications to drive higher conversions and revenue across customer lifecycle.

Allocate your marketing spend to the right user segment and reach users with the most optimal message based on their intent to achieve a goal.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study