Psychographic Segmentation

Drill Down Into Your Target Market and Understand Your Users Better

Leverage Machine Learning to Know What Your Users Like

Psychographic Segmentation Video
Intelligent Segments

Intelligent Segments Help You Deliver Engaging Messages

When every user today generates hundreds of data points, manual segmentation becomes cumbersome. Even with today’s innovative marketing tools like behavioral targeting, segmenting users effectively is still a challenge for many marketers. As micro-moments continue to multiply, it becomes impossible to stay on top of them manually.

With CleverTap’s industry-first Psychographic Segmentation, you can group users based on their likes and interests. Now you can make your segments more granular and target the right user with precision.

Machine Learning Identifies Micro-segments

Knowing what your users are interested in leads to more successful campaigns. Psychographic Segmentation uses machine learning to create micro-segments of users and engage them effectively by knowing their predominant interests. Keep them hooked to your brand by delivering a personalized experience tailored for each individual user.
360 Feedback

Get a 360° View of User Preferences

Move beyond traditional behavioral targeting that views user actions in isolation. User preferences change over time and it is time you stay ahead of the curve by targeting campaigns to the right group of users.

Using psychographic marketing, you can easily group users by interests, habits, lifestyle, or personality traits. Optimize your campaigns to ensure that you are reaching users in the right context at the right time with a message that they really care about.

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  • 2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
    Manish V. Dhanwani
    AGM Marketing at BookMyShow
    See Case Study
  • 7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing
    See Case Study
  • 68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    "CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized."
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • 8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study