Product Segmentation Psychographic Segmentation

Drill Down Into Your Target Market and Understand Your Users Better

Leverage Machine Learning to Know What Your Users Like

Psychographic Segmentation Video
Intelligent Segments

Intelligent Segments Help You Deliver Engaging Messages

When every user today generates hundreds of data points, manual segmentation becomes cumbersome. Even with today’s innovative marketing tools like behavioral targeting, segmenting users effectively is still a challenge for many marketers. As micro-moments continue to multiply, it becomes impossible to stay on top of them manually.

With CleverTap’s industry-first Psychographic Segmentation, you can group users based on their likes and interests. Now you can make your segments more granular and target the right user with precision.

Machine Learning Identifies Micro-segments

Knowing what your users are interested in leads to more successful campaigns. Psychographic Segmentation uses machine learning to create micro-segments of users and engage them effectively by knowing their predominant interests. Keep them hooked to your brand by delivering a personalized experience tailored for each individual user.
360 Feedback

Get a 360° View of User Preferences

Move beyond traditional behavioral targeting that views user actions in isolation. User preferences change over time and it is time you stay ahead of the curve by targeting campaigns to the right group of users.

Using psychographic marketing, you can easily group users by interests, habits, lifestyle, or personality traits. Optimize your campaigns to ensure that you are reaching users in the right context at the right time with a message that they really care about.

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    Higher CTR with ab testing

    36%

    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
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    Increase in week 3 retenion rates

    73%

    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
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  • 12%Engagement

    With event-centric campaigns

    3%CTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
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    25%

    Increased Campaign CTRs

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    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
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  • 5x

    Increase in 90-Day Retention Rate

    2x

    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
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