When every user today generates hundreds of data points, manual segmentation becomes cumbersome. Even with today’s innovative marketing tools like behavioral targeting, segmenting users effectively is still a challenge for many marketers. As micro-moments continue to multiply, it becomes impossible to stay on top of them manually.
With CleverTap’s industry-first Psychographic Segmentation, you can group users based on their likes and interests. Now you can make your segments more granular and target the right user with precision.