Product Segmentation Psychographic Segmentation

Drill Down Into Your Target Market and Understand Your Users Better

Leverage Machine Learning to Know What Your Users Like

Psychographic Segmentation Video
Intelligent Segments

Intelligent Segments Help You Deliver Engaging Messages

When every user today generates hundreds of data points, manual segmentation becomes cumbersome. Even with today’s innovative marketing tools like behavioral targeting, segmenting users effectively is still a challenge for many marketers. As micro-moments continue to multiply, it becomes impossible to stay on top of them manually.

With CleverTap’s industry-first Psychographic Segmentation, you can group users based on their likes and interests. Now you can make your segments more granular and target the right user with precision.

Machine Learning Identifies Micro-segments

Knowing what your users are interested in leads to more successful campaigns. Psychographic Segmentation uses machine learning to create micro-segments of users and engage them effectively by knowing their predominant interests. Keep them hooked to your brand by delivering a personalized experience tailored for each individual user.
360 Feedback

Get a 360° View of User Preferences

Move beyond traditional behavioral targeting that views user actions in isolation. User preferences change over time and it is time you stay ahead of the curve by targeting campaigns to the right group of users.

Using psychographic marketing, you can easily group users by interests, habits, lifestyle, or personality traits. Optimize your campaigns to ensure that you are reaching users in the right context at the right time with a message that they really care about.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study