Mobile Marketing

What Are the Different Types of Mobile Apps? And How Do You Choose?

Mobile apps come in various types, including native, hybrid, and web-based, each suited for different needs. This guide covers the

Written by: Shivkumar M
Published on: 16 Jan, 2025
Marketing Strategies

Improving UX with Multichannel Marketing

Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

Written by: Subharun Mukherjee
Published on: 18 Oct, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Mobile Marketing

User Experience: The Most Important Factor to Consider in Mobile App Development

During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

Written by: Subharun Mukherjee
Published on: 04 Aug, 2022
Martech

Usability Testing: A Comprehensive 2022 Guide

What if you worked hard to create a new app, website, product, or feature only to find out that your

Written by: Shivkumar M
Published on: 05 Apr, 2022
Data and Analytics

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

Written by: Shivkumar M
Published on: 05 Aug, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Ecommerce and Retail

Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

Written by: Shivkumar M
Published on: 29 Apr, 2021
Journeys

User Journey Mapping to Improve UX

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M
Published on: 20 Oct, 2020
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
Data and Analytics

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019

Please enter a valid work email

Smiling Woman Holding Phone