Data and Analytics

CleverTap’s Coeus Engine: Driving Meaningful Engagement

This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

Written by: Mrinal Parekh
Published on: 18 Oct, 2018
Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018
Customer Engagement

Advanced Funnel Strategies for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

Written by: Subharun Mukherjee
Published on: 08 Aug, 2018
AI and ML

Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

Written by: Subharun Mukherjee
Published on: 26 Jul, 2018
CleverTap

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
Segmentation

Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

Written by: Subharun Mukherjee
Published on: 07 Jun, 2018
Data and Analytics

Custom Dashboards: Helping Marketers Track the Metrics that Matter

Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

Written by: Subharun Mukherjee
Published on: 15 May, 2018
Journeys

Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M
Published on: 17 Jan, 2018
Marketing Automation

Automate User Segmentation with RFM Analysis

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

Written by: Subharun Mukherjee
Published on: 13 Dec, 2017
CleverTap

New Message Reporting and Enhanced Frequency Caps

Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

Written by: Subharun Mukherjee
Published on: 01 Nov, 2017
Journeys

Introducing Flows: Visualize How Users Navigate Through Your App

Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

Written by: Subharun Mukherjee
Published on: 04 Oct, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017

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