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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for
Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech
In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to
Some of you might have seen the reports on critical vulnerabilities CVE-2021-44228 + CVE-2021-45046 in the Apache Log4j library. Part
2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the
Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a
Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Free Customer Engagement Guides
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