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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul
Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Free Customer Engagement Guides
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