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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show
Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no
The holiday season is coming up, and you know what that means. Compared to last year people are going to
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle
Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
