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CleverTap Blogs

Latest trends in customer engagement

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Published on: 13 Feb, 2025

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Published on: 18 Oct, 2024

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 03 Oct, 2024

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Published on: 20 Sep, 2024

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Published on: 18 Sep, 2024

We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their

Written by: Niddhi Shah

Published on: 26 Aug, 2022

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M

Published on: 20 Oct, 2020

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M

Published on: 17 Jan, 2018