Journeys

Failure to plan your product requirements is a plan to flop your product launch. It’s impossible for a product manager

Published on: 03 Mar, 2020

Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

Written by: Mrinal Parekh

Published on: 23 Oct, 2019

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph

Published on: 26 Apr, 2019

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Published on: 02 Apr, 2019

Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

Written by: Shivkumar M

Published on: 27 Mar, 2019

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M

Published on: 14 Feb, 2019

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh

Published on: 23 Jan, 2019

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M

Published on: 17 Jan, 2018

Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

Published on: 04 Oct, 2017