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Running one A/B test at a time might have worked five years ago. But in a world where users expect
User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
In business, there’s no relationship that’s more important than the relationship between your brand and your customers. Everything your company
Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most
Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with
We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their
Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
Free Customer Engagement Guides
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