Customer Engagement

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019
Mobile Marketing

How 2 Mobile Apps Fought Churn Rate and Won

Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active

Written by: Shivkumar M
Published on: 24 May, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
Mobile Marketing

10 reasons why users uninstall your mobile app

Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to

Written by: Anjali Jain
Published on: 27 Jun, 2016
Data and Analytics

App uninstall reporting

Most App developers are obsessed with downloads - how many new users did I get this week and last? They

Written by: Shivkumar M
Published on: 15 Feb, 2016
Mobile Marketing

Top reasons why users uninstall mobile apps

The greater our understanding of mobile user behavior, the more successful our apps will be. It’s important to understand what

Written by: Shivkumar M
Published on: 18 Dec, 2015

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