Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
Marketing Strategies

The 8-Step Content Marketing Strategy for Mobile Apps

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Written by: Shivkumar M
Published on: 02 Jul, 2019
AI and ML

How 6 Top Brands Use Machine Learning Marketing to Create Smarter Campaigns

Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

Written by: Shivkumar M
Published on: 23 Aug, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018
Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Push Notifications

6 Push Notification Trends App Users Loved this Valentine’s Day

Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in

Written by: Subharun Mukherjee
Published on: 22 Feb, 2018
Mobile Marketing

9 Tips for Food Tech Apps to boost User Acquisition

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

Written by: Mrinal Parekh
Published on: 14 Feb, 2018
Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
CleverTap

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Ecommerce and Retail

Is Your E-Commerce Mobile App Ready For The Holiday Season?

The holiday season is coming up, and you know what that means. Compared to last year people are going to

Written by: Subharun Mukherjee
Published on: 23 Nov, 2017
Mobile Marketing

Savvy Mobile Marketer Growth Hacks

Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle

Written by: Tanushree Shenvi
Published on: 09 Nov, 2017

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