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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
