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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
The concept of a tipping point is reasonably simple to understand. If you’ve ever stacked rocks, blocks or just about
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
If you're launching an app, marketing that app has to be the second highest priority after ensuring that your app
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
With Geo-Radius Targeting, you can identify and message users based on their proximity to a specific address. This is great for
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Best practices for engaging your app users with iOS push notifications Push notifications are an important tool to re-engage users
What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on
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