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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
As we welcome 2017, do not let it be another average year or even a year of incremental growth. I
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in
CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
Free Customer Engagement Guides
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