CleverTap

CleverTap Earns 159 G2 Badges in Spring 2025

At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership

Written by: Subharun Mukherjee
Published on: 27 Mar, 2025
Segmentation

Demographic, Geographic, and Psychographic Segmentation: A Detailed Breakdown

The difference between marketing success and wasted budget often comes down to one critical factor: how well you understand your

Written by: Kiran Pius
Published on: 26 Mar, 2025
Segmentation

Demographic Vs. Geographic Segmentation: How to Choose The Right Segmentation Criteria

Companies lose over $136 billion each year due to customers switching brands. Retaining customers is critical, and market segmentation is

Written by: Shivkumar M
Published on: 24 Mar, 2025
AI and ML

How to Use AI for E-commerce Marketing

Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to

Written by: Jacob Joseph
Published on: 21 Mar, 2025
Segmentation

Needs-Based Segmentation: The Ultimate Guide

Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just

Written by: Shivkumar M
Published on: 21 Mar, 2025
Segmentation

Lifestyle Segmentation in Marketing: Definition, Types, Examples & Strategy

One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,

Written by: Kiran Pius
Published on: 20 Mar, 2025
Customer Engagement

What is Website Conversion Rate Optimization? 9 Effective Ways to Get Started

Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or

Written by: Shivkumar M
Published on: 20 Mar, 2025
SMS Marketing

RCS: The Next Big Customer Engagement Opportunity in India

Over one billion users worldwide have already embraced Rich Communication Services (RCS)—the next-generation messaging technology championed by Google and adopted

Written by: Kiran Pius
Published on: 20 Mar, 2025
Customer Engagement

Top 10 Salesforce Marketing Cloud Competitors & Alternatives

Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.

Written by: Agnishwar Banerjee
Published on: 19 Mar, 2025
Segmentation

Demographic vs. Psychographic Segmentation: What’s The Difference and Why It Matters

Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term

Written by: Shivkumar M
Published on: 19 Mar, 2025
Segmentation

What Is User Status Segmentation? A Comprehensive Guide With Examples

Every user has a journey. Some are just getting started, others are deeply engaged, and a few have walked away.

Written by: Kiran Pius
Published on: 19 Mar, 2025
Marketing Strategies

Mastering Geodemographic Segmentation for Effective Marketing

Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing

Written by: Kiran Pius
Published on: 17 Mar, 2025

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