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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long
Braze has earned a strong reputation in the customer engagement space. It is recognized for its mobile-first, multi-channel engagement tools
Marketing teams today are under pressure to do a lot more than send campaigns. They need a platform that can
The conversation around AI in marketing has quickly shifted from “Will it change marketing?” to “How fast can we adapt?”
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Growing a business requires balancing the customer acquisition cost (CAC), i.e., the amount spent on getting new customers, with customer
A customer’s journey isn’t the same as what you designed in your head. In reality, a customer lifecycle isn’t linear.
Artificial intelligence is changing how marketers understand and act on customer behavior. Instead of relying only on past reports, teams
Running WhatsApp campaigns is easy. Running campaigns that actually drive engagement, responses, and conversions is much harder. As more brands
Many marketers send email campaigns, but struggle to move subscribers through the customer journey because emails are often treated as
Email is still one of the most powerful channels in a marketer’s toolkit, but when your audience includes people in
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