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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
It’s long been said that the customer is king. And if the customer is king, then his or her birthright
In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the
Apple’s Worldwide Developer Conference (WWDC) 2022 was held this year from June 6 to 10. Each year, Apple kicks off
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re
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