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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
When dining at a fine restaurant, the experience is seamless – your server attends to every need, from offering water
When you’re in the beginning stages of app development, putting together an effective app marketing strategy to promote your product
With mobile phones occupying an average of 3 hours of our day,1 it’s no surprise that users have a very
What began in 2009 as a mere tagline has become a near-definitive statement of the mobile industry: There’s an app
You might think that the only presence your app needs is on the app store and your only strategy is
Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,
SMS and MMS are ubiquitous acronyms in mobile marketing, often used even by those with only a basic understanding of
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to
It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open
These days, you can't walk down the street without hearing about AI. It’s the latest buzzword but for good reason.
Traditionally, creation of custom in-app messages has been a cumbersome process, involving multiple steps from design to HTML coding. This
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