• Marketing Strategies

    What is Geofencing Marketing? A Complete Guide

    When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword

    Written by: Subharun Mukherjee
    Published on: 26 Mar, 2024
    Mobile Marketing

    The Mobile Growth Statistics You Need to Know

    Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only

    Written by: Shivkumar M
    Published on: 26 Mar, 2024
    Data and Analytics

    Funnel Analysis: How Funnel Analytics Can Increase Conversions

    "Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where

    Written by: Shivkumar M
    Published on: 26 Mar, 2024
    Push Notifications

    Crafting Effective Push Messages

    Push messages are nifty little messages sent by apps to a user's mobile device, even when users are not actively

    Written by: Apoorv Bhatnagar
    Published on: 19 Mar, 2024
    Gaming

    Mastering Game Retention Techniques

    Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is

    Written by: Apoorv Bhatnagar
    Published on: 17 Mar, 2024
    Push Notifications

    The Future of Push Notifications: Navigating Beyond Mi Push Deprecation

    Push notifications have become an integral component of modern mobile app marketing strategies, with businesses worldwide leveraging their power to

    Written by: Abhinav Wagadre
    Published on: 28 Feb, 2024
    Segmentation

    What is Demographic Segmentation & How to Use It [+ Examples]

    Segmenting customers into distinct groups depending on their shared characteristics is central to developing personalized marketing campaigns. With demographic segmentation,

    Written by: Kiran Pius
    Published on: 10 Feb, 2024
    Customer Engagement

    Unveiling Signed Call™: The VoIP-Enabled In-App Channel for Contextual Customer Engagement

    Voice-based customer engagement plays a pivotal role in enhancing business interactions by fostering more engaging and personalized experiences. However, the

    Written by: Sumantu Mittal
    Published on: 08 Feb, 2024
    CleverTap

    May Your Actions Match Your Ambition by Mrinal Deshmukh

    A conversation on grabbing the right opportunities with the right attitude - our very own Mrinal Dehmukh from Customer Success

    Written by: Mrinal Deshmukh
    Published on: 07 Feb, 2024
    SMS Marketing

    2024 Guide to SMS Marketing: Best Practices for Success

    The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

    Written by: Shivkumar M
    Published on: 31 Jan, 2024

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