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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Email marketing has long been a cornerstone of digital marketing strategies, offering businesses a direct line of communication to their
Your fintech app is up and running, your app store listing optimized, and your marketing automation in place. What’s next?
Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of
Use intelligent, personalized nudges with CleverTap’s Reminders to boost engagement, reduce churn, and drive timely actions. Whether you’re a marketer,
The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of
Today’s consumers expect brands to meet them where they spend most of their time—on their mobile devices. Whether a customer
Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for
In an era of shrinking attention spans and heightened customer expectations, interactive experiences are the key to capturing engagement and
Why Measure AMP Campaign Success? With AMP for Email, marketers can deliver dynamic and interactive messages—like embedded forms, product carousels,
Accelerated Mobile Pages (AMP) for Email allows marketers to include dynamic, interactive content directly within emails—whether that’s submitting forms, viewing
Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
