Personalization

Why Web Personalization is the Missing Link in Insurance Customer Engagement

In a landscape where trust is paramount and competition is fierce, customer engagement has emerged as a critical growth lever

Written by: Shivkumar M
Published on: 02 Jun, 2025
Data and Analytics

Leading vs. Lagging Indicators: Explained With Examples

Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.

Written by: Mrinal Parekh
Published on: 02 Jun, 2025
Marketing Strategies

AARRR vs. RARRA: Which is Better For Business Growth?

For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR

Written by: Agnishwar Banerjee
Published on: 02 Jun, 2025
Financial Services

Fintech Website Onboarding Best Practices With 4 Useful Examples

Fintech onboarding is the first form of experience you give to your users.  This experience covers a series of steps:

Written by: Subharun Mukherjee
Published on: 02 Jun, 2025
Mobile Marketing

How to Improve App Ratings to Boost App Store Optimization (ASO)

With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role

Written by: Shivkumar M
Published on: 02 Jun, 2025
Gaming

How to Market an Indie Game: A 10-Step Strategy

The indie game market is booming, and according to a study, its value is projected to reach an astounding US$

Written by: Subharun Mukherjee
Published on: 29 May, 2025
Mobile Marketing

Mobile App Accessibility: Why It Matters and How to Get It Right

More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design

Written by: Subharun Mukherjee
Published on: 29 May, 2025
Customer Engagement

14 Customer Retention Metrics & KPIs to Measure Retention (With Formulas)

Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right

Written by: Subharun Mukherjee
Published on: 28 May, 2025
Loyalty

How To Measure Customer Loyalty: 9 Important Metrics + Formulas

Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.

Written by: Kiran Pius
Published on: 28 May, 2025
Data and Analytics

9 Steps to Conduct Retention Analysis and Control Churn

User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new

Written by: Shivkumar M
Published on: 26 May, 2025

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