Data and Analytics

Custom Dashboards: Helping Marketers Track the Metrics that Matter

Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

Written by: Subharun Mukherjee
Published on: 15 May, 2018
Data and Analytics

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
Data and Analytics

CleverTap’s Commitment to User Consent and Data Privacy

Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

Written by: Anand Jain
Published on: 26 Mar, 2018
Data and Analytics

In Preparation of GDPR Compliance

In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

Written by: Mrinal Parekh
Published on: 27 Feb, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018
Data and Analytics

Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

Written by: Jacob Joseph
Published on: 25 Jan, 2018
Data and Analytics

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Data and Analytics

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017
Data and Analytics

Comparing Trends with Scale

It is a well known fact that visualizing time series information is always better than viewing the same information in

Written by: Jacob Joseph
Published on: 12 Oct, 2017
Data and Analytics

Mastering Mobile App ROI Measurements

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Written by: Tanushree Shenvi
Published on: 21 Sep, 2017
Data and Analytics

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017

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