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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
