Data and Analytics

A primer on logistic regression – Part I

In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like

Written by: Pushpa Makhija

Published on: 08 Aug, 2016

Data and Analytics

A neat trick to increase robustness of regression models

The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the

Written by: Jacob Joseph

Published on: 03 Aug, 2016

Data and Analytics

How do we perceive analytics or data science?

Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation

Written by: Jacob Joseph

Published on: 26 Jul, 2016

Data and Analytics

Tricks and tips for feature engineering

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Written by: Mrinal Parekh

Published on: 20 Jul, 2016

Data and Analytics

The fallacy of seeing patterns

Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there

Written by: Jacob Joseph

Published on: 19 Jul, 2016

Data and Analytics

Data analytics model’s life cycle

What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

Written by: Mrinal Parekh

Published on: 18 Jul, 2016

Data and Analytics

Using (and deleting) custom user properties

CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

Written by: Shivkumar M

Published on: 06 Jul, 2016

Data and Analytics

I wish I had autobots for data transformation

Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie

Written by: Jacob Joseph

Published on: 30 Jun, 2016

Data and Analytics

How to measure and track in-app events to increase user retention

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

Written by: Mrinal Parekh

Published on: 29 Jun, 2016

Data and Analytics

A brief primer on linear regression – Part III

In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

Written by: Pushpa Makhija

Published on: 22 Jun, 2016

Data and Analytics

How to compare apples and oranges ? : Part III

In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.

Written by: Jacob Joseph

Published on: 20 Jun, 2016

Data and Analytics

How to compare apples and oranges ? : Part II

In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we

Written by: Jacob Joseph

Published on: 15 Jun, 2016

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