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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
