Customer Engagement

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Customer Engagement

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Customer Engagement

User Experience Optimization: Process and Techniques for Continuous App Improvement

We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of

Written by: Shivkumar M
Published on: 07 Mar, 2019
Customer Engagement

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
Customer Engagement

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Customer Engagement

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
Customer Engagement

Why Your Customer Life Cycle Marketing Must Focus on Experiences

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M
Published on: 14 Feb, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Customer Engagement

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Customer Engagement

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018

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