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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
