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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by
Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives
01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read
What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick
Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data
Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the
Progressive web apps are the tech industry’s latest attempt to improve cross-platform performance across web and mobile. Are they simply
We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
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