CleverTap x MAU Vegas | May 20-22, 2025 | Discover 3 Ways to Engage with us! Meet with Us
Marketing Strategies

15 Call-to-Action Buttons From The World’s Best Mobile Marketers

We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you

Written by: Subharun Mukherjee
Published on: 18 Apr, 2019
Personalization

How to Supercharge Your Campaigns with Personalized Recommendations

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Written by: Subharun Mukherjee
Published on: 17 Apr, 2019
Customer Engagement

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019

Boost Customer Lifetime Value

Book a demo to explore CleverTap’s AI-powered platform, use cases, and get answers on support & integration.

Marketing Strategies

Marketing to Millennials: Your Lit Guide

How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological

Written by: Subharun Mukherjee
Published on: 09 Apr, 2019
Customer Engagement

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Mobile Marketing

App Icons Designed For Mobile Magnetism

It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking

Written by: Subharun Mukherjee
Published on: 26 Mar, 2019
Technology

Mobile App Security Threats and Solutions

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Written by: Subharun Mukherjee
Published on: 19 Mar, 2019
Data and Analytics

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Customer Engagement

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Customer Engagement

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019

Please enter a valid work email

Smiling Woman Holding Phone