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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by
Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives
01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read
What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick
Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data
Free Customer Engagement Guides
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