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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
Is your mobile app secure? It shouldn’t come as a surprise that mobile apps are targeted by hackers, given
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.
“If you enjoy the app, refer your friends and receive a reward!” Wait a minute, is this a bribe? Referral
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
To be built or to be bought, that is the question. You are not alone. The software development conundrum of
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and
Free Customer Engagement Guides
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