Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand
Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the
Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in
When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets
For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become
During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
