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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital
The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.
Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,
In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the
It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have
The pace of online and in-app commerce continues to see staggering growth as more consumers stay home – and away
Finance apps are having a moment *– and the impact is profound. App downloads surged, and usage rocketed by as
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