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For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become
During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,
The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years
As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full
With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.