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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in
Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their
Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now
Whenever I browse through the feed of the ecommerce app I use, I’m presented with ads that fall into the
Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,
The retail landscape is constantly changing — and it went through a particularly dramatic transformation during the pandemic. Ten years
As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full
With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,
Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they
To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap
Free Customer Engagement Guides
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