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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover
It is well known that customer retention is much more affordable than acquiring new customers—but in a constantly changing digital
Email marketing continues to be the mainstay of most marketing programs across industries. This blog will help you understand the
Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.
As an increasingly crowded arena of apps compete for user attention, automation is your secret weapon for staying one step
Is your marketing strategy offering your customers a scattered puzzle or a cohesive masterpiece? We explore the differences between omnichannel
Those tiny red dots on your app icons are the hidden champions of user engagement. Learn about app icon badges
Database marketing leverages customer data to create targeted marketing campaigns that drive engagement and sales. This blog explores the fundamentals
Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program
Want to send a message that gets remembered? With SMS short codes, your customers are only 5 digits away from
Behind every great app is a toolkit of possibilities. Enter the SDK—the unsung hero of software development. In this blog,
Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take
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