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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
As we scale CleverTap into a global category creator for “Retention Cloud,” we realize that our clients globally are looking
The new G2 Grid reports for Spring 2022 are now live, and we are delighted to share that CleverTap has
What if you worked hard to create a new app, website, product, or feature only to find out that your
To say that the potential market for mobile apps in India is huge would be an understatement. According to Data.ai,
G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list
If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you
If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing
After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution
Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,
How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And
Free Customer Engagement Guides
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