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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing
Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating
The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply
Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of
The e-commerce industry has seen remarkable growth in the Middle East in recent years and is showing no signs of
Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just
The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in
As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend
User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
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