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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace
Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,
If you’ve come across our social media channels or website in the past month, then you may have noticed something
From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
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