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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace
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