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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around
User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
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