CleverTap

CTzen Stories: Garima Agarwal – On Mountaineering and Following Your Heart

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 07 Jun, 2022
CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 28 Feb, 2022
CleverTap

CTzen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 18 Feb, 2022
CleverTap

In Conversation with Sanya Mittal, Our Customer Success Manager

Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award

Written by: Mrinal Parekh
Published on: 30 Nov, 2021
CleverTap

Insights from My Design Internship

This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of

Written by: Mrinal Parekh
Published on: 16 Nov, 2021
Personalization

Acorns Retention with Gamification

From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position

Written by: Mrinal Parekh
Published on: 01 Sep, 2021
Customer Engagement

How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

Written by: Mrinal Parekh
Published on: 18 Aug, 2021
Financial Services

Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with

Written by: Mrinal Parekh
Published on: 12 Aug, 2021
Data and Analytics

How Clorox VP of Growth Harnesses Data and Predictive Modeling to Grow D2C Business

From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace

Written by: Mrinal Parekh
Published on: 28 Jul, 2021
Data and Analytics

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
CleverTap

Rebranding CleverTap 2.0: Behind Our New Design

If you’ve come across our social media channels or website in the past month, then you may have noticed something

Written by: Mrinal Parekh
Published on: 15 Jul, 2021
Financial Services

N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

Written by: Mrinal Parekh
Published on: 14 Jul, 2021

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