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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,
When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most
Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.
Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American Eclipse. The
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
