Marketing Strategies

Boost Engagement using CleverTap’s triggered Campaigns

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

Written by: Mrinal Parekh
Published on: 13 Jul, 2017
Data and Analytics

New APIs for Messaging and Analytics

CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap

Written by: Subharun Mukherjee
Published on: 11 Jul, 2017
Data and Analytics

Mobile Analytics Helps You Build a Better Product

Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

Written by: Anand Jain
Published on: 04 Jul, 2017
AI and ML

How AI is changing the day of inbound marketers

Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in

Written by: Subharun Mukherjee
Published on: 29 Jun, 2017
Data and Analytics

The danger in comparing your campaign performance against an average

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

Written by: Jacob Joseph
Published on: 27 Jun, 2017
Technology

iOS 11 : 5 Low-profile updates app developers should not miss

By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference:  new

Written by: Peter
Published on: 20 Jun, 2017
CleverTap

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
CleverTap

Lessons Learned: Managing web server capacity with Auto Scaling

We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,

Written by: Francis Pereira
Published on: 13 Jun, 2017
Mobile Marketing

Discovering (and fixing) push opt-out rate for your iOS app

The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

Written by: Shivkumar M
Published on: 08 Jun, 2017
CleverTap

IPL Viewer Insights

Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals

Written by: Anand Jain
Published on: 06 Jun, 2017
Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017

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